A high-flash advertising campaign with Jaitly has been developed and ideated of katha Mediatix India, the brand's creative agency of record. Communication will be rolled out shortly. TV, print, outdoor and radio is doomed to form a large part of the upcoming campaign. This campaign will place XAGE Mobile as the first choice for today's discerning consumers. The target group includes all ages and income profiles. Cutting-edge music technology and innovation with a price to match, is selling items on fire.